Welcome to Search Fuel Design! We’re glad you stopped by! We pride ourselves in being an Allentown SEO company that knows how to keep a promise. We’ve been in the SEO game since 2006. Accountability, attention to detail, and complete transparency are our core values, and we make every effort to provide each and every client with the absolute best!
Allentown SEO is necessary for business of all types. From doctors and lawyers, to restaurants, roofers, contractors, electricians and more, Search Fuel Design specializes in developing effective SEO strategies to boost your website to the top of the search engine results while your competition is left in the dust! In today’s fast paced technologically advanced society, over 90% of consumers turn to the web to find goods and services. Therefore, if you want potential customers to find you online, it is imperative that your business website appears at the very top of the search engine results. Even if your website appears on the second page of Google, it isn’t good enough! Why is this? It is because 85% of searchers only click on the top 5 search results. If your website isn’t showing up on the first page of Google and other search engines like Yahoo! and Bing, then your business is virtually invisible to the world and you are losing out on many sales.
Let’s Start With the Basics | What exactly is SEO?
Search engine optimization (SEO) is the process of building up your website’s search organic engine rank so that it appears at the top of search engine results page for various keywords. Keywords are search terms that are relative to your specific industry, products and services. SEO is not a simple “once-and-done” ordeal. On the contrary, it is a multifaceted process that requires a comprehensive custom tailored strategy. Every business is in a unique situation and required a different plan of attack. If you understand exactly how SEO works and the many different elements you can employ in order to reach your goal, success is guaranteed! Our team of SEO experts consistently stay up to date with the ever-changing internet and evolving search engine algorithms to ensure that we develop the most effective SEO strategies for out clients.
Allentown SEO | Why is SEO so Important?
As I mentioned previously, SEO is not a “once and done” thing. Because the internet is a dynamic entity that is continuously evolving over time, SEO is an ongoing process that needs to be maintained, tweaked and perfected during the course of an online marketing campaign. Here at Search Fuel Design, we believe strongly in SEO and here is why:
Trends Change & so do Methods
Do you remember (if you are old like me) the days when if you needed a service, you pulled out the huge phonebook that you kept next to your phone? Those days are gone for good! The internet has made those old phone books completely obsolete. These days, everybody goes to the internet to find the things they need. For example, somebody searching for a roofer in Allentown will likely Google “Allentown roofer”. They are then likely to call one of the companies listed on the first page of results. This is where SEO becomes important. Businesses need to ensure that their website is appearing on the first page of Google search results for relevant searches. If you want to succeed in the modern business arena, then you must position your website at the top of Google’s search results for relevant keywords, such as “your specialty + your city”.
SEO Provides an Outstanding ROI
Ask yourself this: How much money does your business earn from your average customer? Depending on your specialty, your answer will differ, however for almost all businesses one thing is true: It only takes a handful of new patients per month to cover the cost of an SEO campaign. Any additional patient revenue (which is almost always the case) is profit for your business. This is why positioning your website at the top of Google for relevant keywords is one of the most cost-effective marketing strategies for all types of businesses.
Allentown SEO | Organic SEO or Google Adwords…Which is Better?
Many people approach SEO and PPC as completely separate strategies. And while they are different in many ways, it can be helpful to think of SEO and PPC as being two sides of the same coin: search. There are many ways in which SEO and PPC efforts complement each other, and lead to a more successful search strategy. Here are some reasons to use both at the same time!
The most obvious benefit of combining SEO and PPC efforts is added exposure on the search engine results pages (SERPs). Clients are often tempted to reduce PPC efforts once a search term ranks number one. However, it’s important to remember that the top two or three results on most SERPs are PPC ads. Dominating the organic and paid search results will greatly increase traffic, and give the impression that you’re an established presence in a particular market. Simultaneously running organic and PPC campaigns gives you double the data to analyze. Determine which organic and PPC keywords have the highest conversion rate, and use that information to optimize your overall strategy.
What works for PPC often works for SEO. By determining which PPC ads result in the most conversions, you’ll have a good idea how to create title tags, meta descriptions and page content for the pages that you want to rank organically. The benefit of using PPC ads to test page attributes is the immediacy of the results. You’ll know pretty quickly what works and what doesn’t, while organically testing titles and metas can take a long time.
Allentown SEO | How to Choose Keywords
Everything we do begins with data and that’s especially true with keyword research. We do more than find the best search patterns that people enter into the search engines in your target area—we also identify the best keywords that show intent to buy. We review your competition for these keywords and target the sweet spot between keywords with enough traffic and the least amount of competition to make the quickest impact on your business. We use the data our extensive keyword research yields to optimize your website content, ensuring the right keywords are used prominently throughout. We don’t believe in keyword stuffing or keyword ratios—instead, we create great copy that incorporates your main keywords and synonyms so that it reads well and provides SEO signals to the search engines. We focus on optimizing your URLs, title tags, meta descriptions, H1 to H6 heading tags, image alt text, and bolded text. We look for ways to naturally place your keyword phrases in these important spots to improve the relevancy of your content to search engines and users.
Search Fuel Design typically recommends that you start off by choosing a well researched group of keywords to begin your SEO campaign. But how do we decide which 10 keywords to select? Firstly, we make sure that the keywords are actually being used. After all, there is no point being top of Google for keywords which patients are not searching for! Secondly, we select keywords which correctly identify the specific services you offer. For example, if you are an electrician, then we may include keywords for the particular service for which you would like to increase your volume of customer. Lastly, to avoid competing with electricians across the world, we recommend that (if you are a local business) keywords include your geographical area (usually the nearest city and/or county).
Here is a set of example (electrician) keywords below:
electrician + your city
electrician + your county
emergency electric service + your city
emergency electric service + your county
electrician + your service + your city
electrician +your service + your county
electric repair + your city
electric repair + your county
Of course, if you are a national company, we can rank nationally for your services also! Search Fuel Design works with a number of national and international clients and we have references available upon request.
Allentown SEO | How do you measure the success of SEO?
Search Fuel Design provides monthly reports, so that our clients can clearly track the performance of the SEO campaign. There are several indicators to track the success of SEO campaigns. These include:
Keyword Ranking. Below is a screenshot of a monthly SEO report from one of our clients. In the left hand column, it shows the keyword we are optimizing for and on the right, it shows the position that each keyword ranks in Google.
Tracking – We set up Google Analytics to track exactly what people search for and how they get to your website. We can also track conversions, which provides a powerful tool to see what works. If you know what makes people convert, then you can do more of it! Every month, we will show you how people came to you website. This leads us to our next point:
Transparent Reporting – We hear too often from prospective clients that they never know what their Allentown Search Engine Optimization agency is doing for them. At Search Fuel, we provide you with simple yet thorough SEO reports each month. We don’t just report on metrics but also break down the metrics that are most important to you, such as keyword rankings, and traffic increases. We configure your reporting to make sure we’re tracking the various ways a lead is generated from your website so you know exactly how your SEO campaign is performing month-over-month and year-over-year. Even though SEO can be a technical exercise, your reports don’t have to be. Have reporting questions? Great—we have answers so let’s get on a call to discuss them.
As your website continues to climb up to the top of the search engine ranks, you will inevitably begin to receive more phone calls and emails from the internet. The increase in call and email volume is the best way to determine how successful an SEO campaign is because it provides you with tangible results that far exceed numbers on an SEO report. At Search Fuel, our specialty is getting those calls and emails coming in like never before.
We also provide google analytics so that you can see exactly which keywords and searches customer are using to find your website. This helps us strategize together and continually tweak our SEO plan for your business.
Allentown SEO Pricing
When it comes to pricing, it really depends of the services that you need. Remember that when it comes to SEO, you get what you pay for! Our basic organic SEO package is $2,000 per month. (which is much lower than many other companies). For a comprehensive pricing chart, click here! We offer many pre-set SEO packages as well as custom SEO packages. If you have any further questions, call (570) 216-8247 and one of our SEO experts will get in touch with you ASAP!